Prussakov commented on the following stories on BizSugar
Affiliate Marketing Defined and Explained (quick but thorough)
"Much depends on the newbie's background. If it's a brand/business: it would be that affiliate marketing is not just about coupons, but that it can truly be one a great way to complement ALL other marketing channels. If it's someone from within the online marketing industry: that/how affiliate marketing is not a "marketing channel" (and doesn't compete with PPC, social, etc). Much really depends on who the "newbie" is."Subscribe
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Build Affiliate Programs That Generate New Business
"Agreed. That's why the video and the post (so that merchants stop just wishing for their affiliate programs to generate new business, but, actually, do something to facilitate it)."