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Child care is a hugely important part of American life and a key contributor to the economy. The U.S. child care services industry is currently worth $20 billion thanks to an increase in the number of working mothers and the desire to provide young children with educational opportunities. According Read More

The process of naming your business is a complex one. Not only must it reflect your brand but you need to find ways to protect it against name hijackers, scammers, impersonators, cybersquatting, and business identity theft.

There are several ways to protect your business name – locally, national Read More

Protecting cash flow is king. If money isn’t coming into your business at a rate that helps you pay your bills on time, then the consequences can be severe.

To ensure proper cash flow management, you need to monitor it. This is where your cash flow forecast comes into play. But the usefulness of Read More

Instead of fighting for your prospect’s attention, inbound marketing makes it easier for customers to find you naturally. It hinges on creating quality content that pulls people toward your business and what you do, instead of pushing it to them.

Inbound marketing success doesn’t happen or overn Read More

There are so many things your small business can do to get boost holiday sales – decorations, promotions, savvy email marketing, and much more. But have you made events a part of your holiday marketing calendar?

Events are a great multi-purpose marketing opportunity. You can use them to give you Read More

Black Friday isn’t traditionally a day when we think about small businesses, but that doesn’t mean you can’t get in on the act. Here are 12 ways your small business can monopolize on Black Friday, the day after (aka Small Business Saturday), into Cyber Monday, and beyond. Read More

For a lot of retail and restaurant businesses, the holidays can be the busiest time of the year. But for other small businesses, the holiday season can herald in one of the most difficult times of the year. Many shut down production completely, and even close their doors during the peak of the Dece Read More

Email marketing still delivers the greatest return of any marketing tactic ($44.25 for every $1 spent). But how do you incorporate the holiday season into your email marketing without coming across as cheesy? And, more importantly, how to you make sure your emails stand out from the crowd? Here are Read More

Slow-paying clients are a part of business, but what’s the best way to deal with them? Here are seven things that small business owners can do to handle a slow-paying client with diplomacy and grace! Read More

Like many solopreneurs, I “fell” into business ownership by complete accident. I was a marketing manager at an IT solutions company in Northern Virginia and was looking for a way out. At the time I was fortunate to have the backing of my family, savings and a supportive boss. After deciding to call Read More