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We all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.

Why is that? Our brains do less work to digest visual content, first of all. And, more compellingly for marketers, visual content drives more traffic and engagement than plain text does. Read More

In business school we’re shown case studies about Apple, Starbucks, and those other big guys – but the idea that their marketing methods are "best" is the biggest lie in business.

Just because it works for them doesn’t mean it will work for the rest of us who work at small or medium sized busine Read More

Most guerrilla marketing by nature is small in scale, but it’s the shared links, laughs and likes that will make the campaign a big success. Read More

One of the biggest mistakes new entrepreneurs make over and over again is making a complete mess of the company’s money. You would think we would all understand how important money management is given that a business exists to make money, yet we all too easily let things slide that we shouldn’t or Read More

Most entrepreneurs have a lot of responsibilities on their plate from day one of operation. Everything from hiring employees, managing teams, marketing the brand and dealing with finances can fall under a founder's responsibilities. Juggling so many tasks can be daunting and lead to a lot of stress Read More

The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you're establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once you have your concept and your finances in line, there are some basics tha Read More

As an entrepreneur, you may at some point consider getting a business partner or co-founder. Maybe you miss working with a larger team that complements your skills, or perhaps you are trying to broaden your market or expand your clientele. Whatever your motive, you should know that business partner Read More

When you’re building a business, your team is everything. Who you hire will make or break your success. A great hire can add incredible value to your company and free you up to focus on your real strengths while a bad hire can tank your business by costing you time, money, and customers. That’s why Read More

The human mind is an amazing instrument, but it certainly has its quirks and flaws.

The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

Thes Read More

When you are running a small business, things like balance sheets and long-term planning often take a back seat to the daily needs of your customers.

As a result, many small business owners do not have a firm grasp on their financials.

Strong accounting records are important for any dealing Read More