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Business owners want tangible results from their social media efforts and marketer’s jobs rely on getting results.

‘Delighting customers’ is just one destination on the social media journey.

In this post for mention, I outline the five stages on the social media map. Read More

Google just announced the latest Ads and Analytics innovations - but what does that mean for marketers?

We live in a mobile-first world and Google is enabling businesses to capitalise on it.

This video outlines all the AdWords changes, with the key takeaways for how you ca Read More

Hack 1 - be time effective, focus on your top 5%
Hack 2 - sharpen up, fixing those crappy low scores
Hack 3 - SKAGS!
Hack 4 - the easy win with branded keywords
Hack 5 - super-easy way to find your best ad hack
Hack 6 - the lazy hack for quick wins on big accounts Read More

How do you use Pinterest to drive more sales?

87% of Pinners reporting that Pinterest helped them decide what to purchase, Pinterest has shown that that pictures can also be worth a thousand sales.

In this article see the journey of Pinterest users from ‘lookers’ to ‘buyer Read More

In this video discover how to quickly find wasted spend in your AdWords account.

1 - key pointers before we start
2 - the ideal time frame for checking your account
3 - sneaky campaign settings to check
4 - reviewing your 'search partner' performance
5 - quick and easy keyword analysis
6 - Read More

Google is facing fierce competition to its single biggest revenue stream, the AdWords platform. The recent move (right side ad removal) shows that Google is making changes to at least protect - but likely increase - their advertising revenue. Read More

Why is online retail so popular?

We’ve reached an era that, if somebody has goods to sell, they’re more likely to sell them via the internet than through ‘traditional’ means of a storefront in town. It’s an industry that is quietly exploding, forecasted to have a global revenue of £2.1 trillion Read More