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In a move that is sure to draw parallels with competitor Google, Facebook recently announced that it is launching the Blueprint Certification, a new means of demonstrating mastery of Facebook’s marketing tools. Read More

There are various pitfalls along the road to social success – some will cost you money, your reputation, or both. Here are 6 fundamental mistakes that many businesses fall victim to. Know, confront and overcome them. Read More

There are a lot of online retailers now, so to compete in the online selling sphere, you can’t be half-arsed.

Standards are high and customers will only buy from quality brands, so where do you start?

Right here. Read More

Don’t you hate gurus, they make it look so damn easy!

You know the ones, peppering their Instagram account pictures from some exotic beach with a patronising by-line about “work hard, play harder”, or similar hollow words.

Let’s face it, starting and running a business can Read More

Google dishes out pop-up slaps, Facebook supercharges the slideshow ads and YouTube "Backstage" .. is a thing!

The past week’s highlights from the big marketing channels, what's new and what needs your attention. Read More

Plenty profitable and ripe for the taking; repeat customers are the low-hanging fruit of the business world and learning how to court them is crucial.

Research suggesting that a 5% increase in customer retention can see profitability surge by a whopping 75%.

That’s impressive! Read More

Google started unleashing a series of changes to AdWords that will fundamentally change the way you market your business.

As ever, such shifts present a stumbling block for those who fail to adapt and a crucial opportunity for those ready to take advantage of the new search marketing l Read More

In a world rife with online scams, phishing sites and get-rich-quick ploys, building trust and confidence with your customers is ever more crucial.

Satisfied people tell one person about their good experience; dissatisfied people tell everybody!

Building trust should be a Read More

So, who wins - Google or Facebook advertising for Small Business?

Colin asked his "million dollar question" and I answered it...

In this video, I give you an example of how we [today] are using Facebook and Google in harmony to drive leads and sales to our door.
Read More

While the ultimate goal is to build an unconditional love for your brand, a bit of promotional merchandise (swag), and a “wow” experience go far in accomplishing this goal.

The key to customer retention is fostering a climate of customer delight – a tribe of users who love your product Read More