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I can recall once being out for drinks with some business acquaintances and we started spit-balling rapid-fire start-up ideas, many of them pretty funny. A couple were actually too good for the game and people were penalized for shouting out an actually viable idea. Read More

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. Read More

Here’s a bit of hilarity to brighten your day. Central Desktop’s newest infographic highlights eight types of agency clients. From The Intruder to The Arsonist to The Ghost to The Henchman, all the stereotypes are covered. Read More

We all fall into bad habits from time to time, often without realizing it – unless you have especially candid coworkers and friends. Let’s save aside the more extreme cases that routinely get mentioned; often these aren't habits at all, but rather conscious choices to be a terrible employee. Read More

Technology has come a long way, and there is no end in sight for the future of its developments. Companies are becoming more agile, more competitive and, most importantly, more innovative because of the technology they use. Read More

Marketing experts have a variety of tools at their disposal. However, some of these tools are much more effective than others in getting the job done. Read More

Becoming a business owner is one of the most important decisions anyone can make. The amount of time, money, and effort it takes to create and sustain a successful business is monumental. There are key questions you must ask yourself before diving in headfirst into starting a new business. Read More

Social networks, there's a lot of them out there and you're being invited to participate in new ones every day.

The question is, which ones do you use? Which ones are the most important? It depends on who your demographic is and what's in you strategic social media plan. Read More

When you are selling intellectual property, you have to work hard to make the product tangible to your prospect. In this post, I explain my strategy for selling my speaking services. Read More

Blogs arrived with the opening of the 21st Century--a long time in internet years. Though some call them antiquated, blogs and blogging endure. Blogging continues adding value to a small business. Consider these five advantages that come with a blog post each week. Read More