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Google has recently made some changes to their search engine that will affect 12% of all search queries. This is a pretty significant change that is affecting both small and large businesses in the ongoing battle to reach the top of the search results page. The goal is to raise the quality of conte Read More

In a vast effort to improve the user experience and bring more traffic to publishers’ websites, the popular social network is rolling out with a major update that will give each “like” more prominence on the Facebook platform. Now every time you give a story your “thumbs up,” a headline, blurb and Read More

Tripadvisor the world’s largest online travel agent recently conducted a survey that revealed some interesting information and reinforced the direction that social media is taking for hotels. This was their first annual survey and they asked questions to more than 1000 U.S accommodation, hoteliers, Read More

In an effort to continuously bring users more relevant, customized search results, Google just launched a number of major changes to Social Search. Through the integration of popular social networks Quora, Flickr and Twitter, Google search results will now feature an intermix of information shared Read More

In January, Foursquare released an infographic that quickly circulated around social circles throughout the Internet. This informative piece of art cleverly displayed the company’s tremendous growth with specific details on check-in rates, consumer usage and unique Foursquare hot spots.

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If there is one thing that I have heard over and over since social media was accepted as a viable medium for marketing is how do you measure the ROI? That was the million dollar question that was driving both marketers and businesses crazy and for good reason. Read More

Barcodes have been taking on a more important role since the introduction of smart phones. They can be used in a number of different ways and there’s virtually no limit to how and what information can be shared. They have great uses for the hotel industry and the future of the hospitality industry. Read More

A look into the current uses of mobile technology for hotels, specifically Air2Web and how it is used as customer service and marketing tool. Read More

With the rising popularity of social recommendations and the “Like” button, Facebook has developed a new ad platform, called “Sponsored Stories,” that utilizes the relationship between users and a brand to help businesses build awareness to attract new fans. Read More

In today’s mobile friendly world, there are a wide variety of mobile applications available to help any business professional tackle that nearly impossible list of tasks. Below is a list of three popular mobile apps that can help boost productivity and make everyday work tasks easy to manage.

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