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With over 100 million active users, Twitter remains one of today’s most popular social networking channels, yet so many businesses are still not taking advantage of its potential media value. If this sounds like you, there are a few helpful tips to help your small business effectively reach social Read More

From bus stops to bottles, QR codes have quickly edged their way into today’s existing media mix. But now that they’re popping up everywhere, skeptics aren’t so sure about the effectiveness of these innovative tags. Is there truly enough interest in QR codes to help further brand engagement or is i Read More

Whether it’s the latest gossip from Perez Hilton or social media news from Mashable, blogs have become an addictive source of information for over 51% of internet users today. But let’s be real. Unless you’re Apple, Facebook or Pepsi, bloggers aren’t lining up for a chance to write about your busin Read More

With Twitter usage at an all-time high, it seems nearly impossible to read a magazine, watch a set of commercials or pass a row of billboards without running into the now ubiquitous hashtag (#) symbol. Although it has been in use for years, the offline marketing of this Twitter specific tag has rec Read More

With over 10 million registered users and 500,000 claimed business pages, Foursquare has earned a spot as a one of today’s most prominent social media platforms. Now, at the brink of its success, the location-based service is moving up to the next level of competitiveness with a new self serve mode Read More

With social media at the forefront of Internet marketing, the success of an online article has become largely based on the number of shares it receives. Unfortunately, due to this constant craving for re-tweets, “Likes” and reposts, many website owners have lost sight of their site’s appearance, si Read More

Twitter announced on Thursday that it will be rolling out and testing a new phase in its Promoted Tweet service, allowing a select group of businesses to run informative tweets directly into followers’ timelines.

This new initiative is a major move for the popular social network, especially cons Read More

With 48 hours of video uploaded every minute, there’s no denying that YouTube is by far the largest video platform online today, but that doesn’t mean that it is the only or even the best option for your recorded footage. It’s time to broaden your online video sharing horizons to the creative alter Read More

Foursquare now has over 10 million registered users, sees 3 million+ check-ins a day and works with over 4,000 claimed businesses. With stats like that, I have to ask, “Has your business checked-in?”

When Foursquare launched in 2009, claiming a business page felt like an impossible feat for smal Read More

There’s no denying that social media has become a major marketing tool in today’s tech savvy society, yet so many businesses are still not taking advantage of the branding capabilities of these popular marketing platforms. From Facebook to Twitter, social media gives businesses the unique ability t Read More