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Last week was Social Media Week in Los Angeles, and I attended a panel specifically for the travel and hospitality industries called “Better than Room Service: Travel & Hospitality Gets Social.” The speakers were all involved in social media in various avenues of these industries: theatre, hotels a Read More

Unless you’ve been living under a rock, you’ve probably heard of social media’s newest craze: Pinterest. Pinterest is a visual pinboard that is used to bookmark websites, recipes, and much more using pictures. The site is great for expanding your social media presence and increasing brand awareness Read More

In my research lately I have noticed a lot of studies regarding online reviews of hotels. One of the most alarming findings comes from reputation management firm TrustYou. A recent study from TrustYou examined online hotel reviews. They found that only 32% of hotels respond to online reviews on sit Read More

Imagine this: you walk in a bar and sit down with your friends. Instantly, you get a text message offering you a deal on special drink. You show it to the bartender and he pours you the drink. Does this sound amazing? Well, if you’re in Nashville, this is a reality if you enroll in a facial recogn Read More

On Monday, Google acquired travel guidebook publisher Frommer’s from John Wiley & Sons. Frommer’s is an established publisher of guidebooks and hosts a website that books travel, offers trip ideas, information and mobile apps. Read More

In case you didn’t notice, we recently went through a website redesign last week. It’s all part of a re-branding process for our company –we’ve changed our focus from services to products to help not clients but customers. If you explore the tabs above, you can read all about our new product RevBoo Read More

According to the Social Skinny, as of May 2012, only 53% of today’s small businesses are using social media. Of those that are using social media, only 19% use Facebook and a meager 4% use Twitter. I was shocked that even today, the numbers are that small. If your small business isn’t on social med Read More

Pinterest has exploded in growth in the last year or so, becoming one of the most popular social networks for lifestyle topics. Its growth shows an interest in bookmarking and sharing content by using images rather than reviews or status updates. While you can use Pinterest to bookmark pages, a few Read More

We’ve written many times about how social media can help hotels engage their communities through Facebook or Twitter. One of the best ways to utilize such networks is hold a contest that allows potential guests to express their creativity to win a complimentary hotel stay. Hotels can see significan Read More

As a hotelier, you probably feel that you have enough to worry about, with all your staff and having to keep an entire establishment running 24 hours a day. However, as the travel industry is continuously re-inventing itself with new trends and technology, it is very important to stay informed. Yo Read More