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Back in February, Joe Pulizzi dropped this bombshell of a headline: One Thing Is Killing Content Marketing and Everyone Is Ignoring It.

Not surprisingly – just five days later — it was the most-shared CMI article on social media. With 51 comments and counting, the question is, “Why?” Read More

Your first email of the day is an announcement from management: next week, the whole team has to replace a tool you all rely on with something new. You groan and facepalm. It’s hard enough to keep up with everything as it is—you try new workflow tools all the time. As you work, you bounce between e Read More

With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue.

In this article you’ll discover how to maximize your LinkedIn content exposure. Read More

Mobile app marketers need a better data tool, and they need it for free.

That’s the mission of startup Pyze, which today is launching its first product, a mobile business intelligence and personalization platform called Pyze Growth Intelligence.

Large app publishers that dominate the market h Read More

Case in point: At an automotive conference, I talked to a dealer who had deleted his dealership’s Facebook and Twitter accounts on the advice of his SEO provider. He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. I Read More

Google executives have seen and heard all the positive buzz around Amazon's Echo speaker, and now the company is said to be preparing a similar product for the home. The Information is reporting on... Read More

The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.

This 49-page report is your source for the latest tre Read More

What happens if you make software too difficult to use? Probably the same thing that happens if you never made it at all — no one uses it. Read More

Twitter has officially turned 10-years-old this week, and the company has not been shy about celebrating this milestone. CEO Jack Dorsey recently made media rounds regard his company’s 10th anniversary, but journalists were more interested in asking about the 140 character limit.

However, on its Read More

Pinterest offers local businesses a way to cultivate relationships with prospects and customers who are primed to walk through your door.

In this article you’ll discover how to use Pinterest to market a local business. Read More