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You always knew that customer service was important to your customers. Do you know how much they are willing to pay for it? Read More

If you are in the start-up phase of your business, you may wonder how much networking you need to do. Some people don’t feel comfortable with networking and meeting new people and as a result, they prefer to do less. Their natural instinct is to avoid this process. Read More

When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not c Read More

There has been a recent trend in the workplace that does not involve complaints of discrimination or harassment. Employees are now pursuing claims for overtime under the provisions of the Fair Labor Standards Act; and in Ohio, pursuant to ORC Section 4111.03. Read More

I often refer to marketing and sales as ‘the dating game’ for entrepreneurs. For those of you who are actively in the dating scene, you’ll understand what I mean by that. The rest of you – well, I’m sure you can remember what dating was all about as you keep reading. Read More

So here you are in the midst of the spring season. Your store is full of beautiful inventory that you have spent sooooo much time carefully choosing and editing for your raving fans, so where are they? Are you asking…Why does this always happen? Read More

Recently, one of my students asked me a really good question about how to deal with “know-it-alls” who attend your live events. When you get a heckler in the audience or someone who dominates with too many questions, it can be very disconcerting. This and other situations can arise that require you Read More

If you are ready to start offering live seminars in person, you might wonder how to find clients and fill seats. When I was building my business, I relied on networking to fill my workshops. BNI (Business Networking International) was a mainstay for me, since it offers weekly networking to build a Read More

As the landscape of the Internet is changing, the world of search engine optimization (SEO) is shifting too. As part of our online marketing, we rely on SEO to be discovered by our ideal prospects and clients on the web. A strong Internet presence helps us connect with new people we want to attract Read More

People often make fun of me when I tell them about my #DWTS (Dancing with the Stars) twitter activities. And they wonder what Twitter has to do with growing my business. Read More