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There are many ways to write a blog post that will attract clients, but I’m going to share two methods that are used most often. Read More

As a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call with Read More

Hire like a turtle. Fire like a rabbit.

Hire slow. Fire fast.

Turtles are slow. They take their time.

When you are hiring, be sure to know what you want.

Use a system. Read More

Many of our students talk about how they have large numbers of prospects who sign up for preview calls but tend to not register for the bigger program. Business owners wonder if there is a way to convert prospects like this into paying clients. Here’s what we recommend: Read More

Have you ever committed to something and then backed out? I’ve seen a lot of that over the past few weeks and it really causes me to go…….hmmmm…..what’s up with that behavior? Read More

I get so excited to share these wonderful strategies with you, and I know that’s why you’re here! Today, I’d like to share with you The Worst Plan Ever. It’s such a revelation that I had to share it face to face in a video.

Cathy, what do you mean? The Worst Plan Ever? You want to share that wi Read More

Your ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ezi Read More

In this article I am going to share with 5 of the biggest lessons I learned through the different businesses I’ve built. I’m going to make this short and to the point and I hope you find the the insights I share valuable and that you can learn from my lessons. Read More

Deciding on pricing for your products or service packages depends on several things. Here are my top three strategies for selecting the right prices for your business. Read More

Are you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met diffe Read More