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BEFORE YOU START WRITING Your next blog post or creating any other type of content, Take a minute to think about how someone would search for the specific information you plan to add. Read More

Start by thinking about your primary benefits to your target market. Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Read More

In order to build online influence, stand out from your competitors, attract a loyal following, and ultimately grow your business, you need to be AT LEAST a Triple Threat. It is no longer good enough to have just a great product or service. Having the right message delivered to the right audience a Read More

A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to fi Read More

Remember that when you want to sell an idea or product, the best way to grab a person’s attention is by arousing his curiosity through the use of videos. Video is the fastest and most efficient tool when it comes to getting your message across. Human beings are very curious animals and they love go Read More

Why do some things catch our attention? Do you remember the last time you decided to buy a car? Once you decided what kind of car you wanted, all of a sudden, you started seeing more of that kind of car on the streets. Were they there before but you just didn't notice them? What is it that grabs an Read More

When your video is on YouTube, the first thing people see is your thumbnail. And because YouTube is the second largest search engine on the Internet (the first being Google – the owner of YouTube), your video should be on YouTube (as well as other places). Make sure your video thumbnails are worthy Read More

How to change the title of the link when posting on Facebook. Facebook is notorious for being behind on their cache - it is easy to change your titles - here's how. Read More

People prefer to see than read. Images and videos are the foundation for the New Internet Language and marketers need to accept this fact by giving their viewers what they want. Remember, peoples’ attention spans are very short and it is imperative that you capture their attention with engaging a Read More

If you don’t tell your viewer what you want them to do after reading a post or watching a video, chances are they won’t – hence the value in having a call-to-action and one that is right there inside your video on Facebook. This will surely increase click-through rates. Read More