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For students, attending a higher education institution is about many things. Getting to know your own self, meeting interesting people, pursuing new hobbies, acquiring new skills, changing your career or even your entire life. Read More

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. Read More

You’ve perhaps understood how preeminent blogging is to the progress and development of your blog marketing. Read More

Which key SaaS metrics should you obsess over? 8 leading SaaS companies share the subscription metrics most important to their companies and why they matter.

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Want to reach more people with your Instagram stories?

Have you considered hosting an Instagram Story takeover to grow a larger following?

Collaborating with highly engaged Instagram users will introduce their followers to your content. Read More

Every year, I greet January with new resolutions. Often, I never end up fulfilling them. But that doesn’t stop me from making new ones every year.

One of the resolutions I made at the start of 2017 – one I thought would be easy to keep – was to write a blog post every week on WordPress.

Easy, Read More

If you want the Ultimate SEO Audit Checklist, you’ve come to the right place.

Did you know that Google has approximately 200 ranking factors? For SEOs, Google has always maintained that chasing after the algorithm has a minimum effect and does not provide much — if any — return for most ranking Read More

Going off-brand with your content could mean losing your audience. Learn what the Bourne franchise can teach us about brand consistency. Read More

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best conten Read More

Want to improve your cost per click for Facebook ads?

Wondering how much influence visuals have on Facebook ad performance?

From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. Read More