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Everything I write about on Copypress is related to content marketing. I am a die-hard believer in the benefits off all forms of it, but today I want to discuss some things that have an impact on the effectiveness of your content marketing. Read More

Most bloggers want to provide great information for their readers. I have written about giving readers information they need and want many times. However, I see many articles where people are trying to offer valuable information, but perhaps without knowing it, are essentially selling snake oil. Be Read More

Six months ago I wrote 8 Mistakes I Have Seen Guest Bloggers Make. Each of these mistakes still applies, but I am going to discuss some more common problems. Read More

When you are trying to convince people to invest in a product, you need to “create a need” in your marketing. People don’t like to be sold to when they are doing research. Read More

Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks. Read More

I can tell you right now that many car dealership websites and car manufacturers are doing a horrible job at usability and content marketing! Horrible! FYI auto industry, people use the Internet to research nowadays. Read More

Everyone is talking about content marketing, but there are some myths that can't be ignored. Here is a rant about them in hopes that we can learn and move on. Read More

A good image can enhance an article by appealing to a need & creating trust. If you claim something is true, an image that verifies that will enhance the article. Read More

As a consultant and SEO I work with a variety of industries. One industry I see that is failing at content marketing the most is the medical profession. Obviously there are medical groups and surgeons that are making an effort and there are some that are doing a great job, but as a whole this prof Read More

Infographics are everywhere these days and you can find them on just about any topic. Infographics are a great option for supplementing your content and providing great information to your readers. There are many great infographics out there, but there are just as many that are no good. Read More