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Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating website traffic. But if you just send traffic to your home page, you’re basically throwing your leads away. A much Read More

How are employees feeling about their employers these days? Well, it seems like the gap between the 99 percent and the 1 percent isn’t the only growing divide these days. The gap between highly engaged employees and those who are “checked out” (or disengaged) from their jobs is widening, according Read More

I order a lot of products online, as a lot of people do these days. Once I make the decision to buy a product, there are a precious few factors that determine which online store will get my business: price, credibility/user experience, first page of Google. Read More

How’s the economic outlook for 2012? According to U.S. financial executives polled in the the latest Bank of America Merrill Lynch CFO Outlook survey, not too good.
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Reports of the trade show’s demise have been greatly exaggerated, recent research shows. In fact, BtoB Magazine reports, live, in-person events such as trade shows and conferences are becoming increasingly important to marketers as the world becomes more automated.
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Are you looking to hire new employees in 2012, or at least hoping to keep the ones you’ve got satisfied? Then you’ll need to know about the latest trends in hiring and compensation in order to lure new workers to your company and retain existing ones. A new survey by Robert Half International has s Read More

I know you’ve heard about the risks to your business’s reputation from employees using social media irresponsibly. Whether it’s an employee who gives a flippant response on your company’s Facebook page, accidentally reveals future business strategies or posts criticism of your company on his or her Read More

How can you use mobile phones to make your team more productive in 2012? Mario offers his top mobile tips for 2012 to have your team executing initiatives and meeting deadlines on the go… even in the cold weather!
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How can you use mobile phones to make your team more productive in 2012? Mario Armstrong, Emmy-winning tech expert, offers his top mobile tips for 2012 to have your team executing initiatives and meeting deadlines on the go . . . even in the cold weather! Read More

Been a while since you’ve seen your business in the news? The media are your friend; work with them! Whether it’s a big sale or a special event, learn the four Rs of working with the media, and your company will be in the newspaper in no time! Jennifer Nycz-Conner imparts her first-hand experience Read More