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Is your small business getting ready to spend on IT in the next six months? If not, you may want to change your plans. The latest CDW IT Monitor survey found that IT decision-makers’ optimism—and plans to invest in their businesses’ IT—have reached their highest point since the survey began in late Read More

Encouraging customers to promote your products and services is every marketer’s dream, and running a sweepstakes can turn a regular marketing campaign into one that is viral. Sweepstakes are share-worthy because most people like to clue family and friends into contests that are fun and offer great Read More

Facebook’s recent IPO may be getting all the attention, but social media isn’t the only area where investors are putting their money. When it comes to venture capitalists, Information Week reports, VCs’ favorite place to invest in 2011 was the health IT sector. Specifically, medical software and in Read More

What’s the deal with QR codes? The little black-and-white codes that users scan with smartphones to visit a Web page have been alternately praised and criticized by marketing experts in the past year. But one thing is for sure: QR codes are rapidly becoming ubiquitous in magazine advertising.
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Do you own a midpriced restaurant? If so, your business has undoubtedly been feeling the squeeze from the economic upheaval of the past few years. A new report from Mintel, reported by Restaurant News, offers some insights into the challenges facing midpriced restaurants today and how restaurant op Read More

Social media marketers, community managers, and anyone else who spends their days tweeting, liking, or otherwise socially engaging: Do you ever feel like there’s no time to read up on the latest social media trends and tips? Put down your smartphone, and step away from the Twitter feed! Get up-to-s Read More

Are you looking for new employees? Well, don’t feel your search is limited to those in your own backyard. I’m not talking about virtual employees or outsourcing, either: A new study by CareerBuilder of workers nationwide found nearly half (44 percent) of respondents would willing to relocate for a Read More

Small businesses who obtain government contracts know that the U.S. government is a desirable client. But how are small companies doing when it comes to landing federal contracts or subcontracts? American Express OPEN’s second annual government contracting survey of more than 700 active small gover Read More

Monika Jansen recently came across a video interview with Ramon De Leon, a managing partner of six Domino’s Pizza franchises in Chicago. De Leon offers quite a few hands-on techniques for marketing to local customers, and she highlights some of the best here. Read More

Could you use a boost to your small business’s marketing budget? You’re not alone. According to the 6th annual Staples National Small Business Survey, just two-thirds (66 percent) of small business owners have some type of marketing and advertising budget for 2012. Even among those who do have a ma Read More