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We all know consumers are using smartphones, tablets and desktop/laptop computers to shop. But new research from Google and Ipsos shows that consumers are using the different devices for different things, and at different stages in the purchasing process.
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It seems like the economy might finally be on a permanent upswing. But even though economic indicators are looking more positive, that doesn’t mean your chances of finding business financing are improving.
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Maybe you’ve heard of her. Ana White, the carpenter/homemaker/mom/blogger extraordinaire who’s getting tons of attention for her incredible blogging and online community-building skills. This Alaskan mom has gone from being uncertain as to what a blog actually was to being an inspirational example Read More

Hiring a salesperson can be a huge decision for a small business owner—mostly because it’s often a huge expense. Good salespeople can command premium wages, leaving you in a Catch-22 situation: You need that salesperson to increase your sales, but without the sales, you can’t afford to hire the sal Read More

Hiring independent contractors online was one of the hottest management trends for 2011, according to Elance, an online employment platform. The 2011 Employment Review from Elance reports the number of businesses seeking to hire online workers doubled in 2011. Even though the traditional employment Read More

Deborah Shane, a leading branding expert and media host, sat down with Shashi Bellamkonda last week to discuss the latest technology trends for small businesses on BlogTalkRadio. Shashi and Deborah discussed best practices for websites, Facebook, and more in this informative interview. Read More

If you think mobile marketing is all about reaching out to teenagers, techies or Gen Y hipsters, think again. One of the hottest markets for mobile purchasing is one you may not expect: moms.
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When my dog Madeline Von Maddie Mats (aka Maddie), a Hungarian Vizsla, passed away a few years ago at the age of 11, our family was devastated. After all, who would ever be so loyal, loving, and forceful in getting us to exercise? That’s right. Who was going to push us to put on those sneakers ever Read More

Is your small business getting reviews and recommendations from customers on social media? If not, you may need to take steps to encourage this type of social sharing. A new study from Bazaarvoice, reported by eMarketer, found that consumers of all ages are increasingly relying on recommendations a Read More

Are you feeling optimistic about 2012 so far? If so, you’re not alone. An overwhelming 85 percent of small business owners believe that 2012 will be a better year for small business than 2011, according to a new survey conducted by RocketLawyer. Only 10 percent thought it would be “about the same.” Read More