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Jascha Kaykas-Wolff is a colleague, a client, and extremely gifted at developing brands and launching complex, multi-channel marketing efforts. He’s also an expert on Agile Marketing, taking minimal resources and maximizing marketing results for the companies he’s worked for.
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A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze Read More

Last March, Incapsula published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly malicious. Bad news… bot traffic is up and up tremendously. In fact, up to 61.5% of the traffic you’re seeing in Google Analytics wasn’t generated Read More

All of our contracts with our clients are ongoing monthly engagements. Very rarely do we pursue a fixed project and almost never do we guarantee the timeline. That may sound scary to some but the issue is that the goal shouldn’t be the date of release, it should be the business results. Our job is Read More

Marketers have turned to content marketing, social media, native advertising and dozens of other marketing strategies to build relationships with their target audiences. Marketing professionals are constantly searching for new techniques and strategies to build their brand’s authority and identity. Read More

This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I’d answer these questions as follows

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Last night I had the pleasure of being a guest on the #atomicchat Twitter chat run by the incredible folks at Atomic Reach. We were discussing great plugins for WordPress and one plugin that I had to bring up a few times was Jetpack.


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Okay, it’s time for a rant. This week I’ve been beat up a couple times and I’m truly at a loss that some of these folks have made it as long as they have in business. I want to get a few things straight when you go to negotiate and purchase services from your next Agency.

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Quite a bit has evolved since social media command centers hit the scene. You may have read about them in sports when our friends at Radious developed the first social media command center for the Super Bowl in Indianapolis. Key to the command center were four goals…

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In a conversation with my friend and colleague Joe Chernov, VP Marketing at Kinvey we were exchanging some of the most asked questions we both received within our teams and from peers in the industry. With Joe being the content marketer of the year you wouldn’t be surprised to know that one of his Read More