In a sea of content clutter, weak content will kill your brand. Focus on quality, not just quantity, to make your content marketing investment worthwhile.
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RightSourceMarketing submitted the following stories to BizSugar
Quality over Quantity: Why Weak Content is Killing Your Brand
Posted by RightSourceMarketing under MarketingFrom http://bit.ly 4114 days ago
Overcoming Planner’s Block: The Content Marketer’s Edition
Posted by RightSourceMarketing under MarketingFrom http://www.marketingtrenches.com 4125 days ago
Preparing a content marketing plan can sometimes be a daunting task, and knowing where to start can cause roadblocks. Following these steps to simplify the process and help the ideas flow.
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Read These 10 Marketing Trenches Blog Posts Before 2013
Posted by RightSourceMarketing under MarketingFrom http://www.marketingtrenches.com 4138 days ago
Right Source Marketing wraps up the year with the top 10 Marketing Trenches blog posts of 2012, plus top blog picks from previous years.
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Who Should Lead Your Content Marketing Program?
Posted by RightSourceMarketing under MarketingFrom http://www.marketingtrenches.com 4160 days ago
It can be difficult to find the right person to lead your company's content marketing - looking for a few key characteristics can help optimize your success.
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The Turning Point for the Sales & Marketing Relationship
Posted by RightSourceMarketing under MarketingFrom http://www.marketingtrenches.com 4170 days ago
Customers contact a sales rep after they have independently completed 60% of the decision process. Marketing creates and manages the initial dialogue.
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6 Things to Include in the 2014 B2B Content Marketing Report
Posted by RightSourceMarketing under MarketingFrom http://www.marketingtrenches.com 4177 days ago
Chock full of information on content marketing budgets, tactics, measurement, and challenges, this is the most comprehensive study on B2B content marketing.
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