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The advent of digital technology has opened up a gamut of purchasing possibilities for both local consumers and local businesses. 64% of consumers have made a first purchase from a brand because of a digital experience such as a website, microsite, mobile coupon, or email. No other medium has so im Read More

In this digital entrepreneurial endeavors must be coupled with a "mobile-friendly" mentality. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. 70% of smartphone users use their device when shopping in-store. 79% of smartphone u Read More

Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the whole list, Referralcandy put together a summarized infographic versio Read More

A recent study finds that Brand/Store Loyalty is not a driving factor for purchases, contrary to retail industry perception. 80% of shoppers say that they were willing to switch brands or switch stores because of a promotion read on for more statistics. Read More

What does the future hold for digital marketing in 2014? Let's look inside the crystal ball and see what new tactics and techniques will be in vogue in the new year, and which will fall by the wayside. Read More

An interesting infographic highlighting the top 10 overused LinkedIn profile buzzwords in 2013. Taken to the extreme, we thought it’d be amusing to imagine these ten buzzwords being the qualities that all marketers would strive to have (as their 2014 new year resolution), but for the wrong reasons Read More

The use of social media to help accomplish business goals is no longer a “what if” but a “how to.” It is clear that social media helps brands influence and engage their audience. Read More

Your website may be working, but is it working hard enough? Online marketers not only have to keep up with the current landscape, but also look ahead to anticipate what the future might bring. Read More

Before you attempt to start up your business you have to take an honest look at yourself as not everyone has the oomph needed to be a businessman or woman. You must have passion and drive and the commitment to see it through and overcome the hurdles that are put in front you. You also need to be hu Read More

This is a social media sizing cheat sheet from InfinPixels which will help you to organize your social network profiles! Read More