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A recent study by Borrell Associates claims that digital local promotions are set to outpace digital advertising by 65% over the next four years to $80 billion, by 2017. In this year alone: local advertisers are set to spend 81% more on promotions than media-based advertising. Read More

As the national sales and marketing director for East Coast Saloons, a management company that operates bars and restaurants nationwide including McFadden's, Calico Jack's, and Johnny Utah's in New York City, Gina Groh fields cold calls from hyperlocal startups on a daily basis. When deciding wheth Read More

Most local business owners I come in contact with have never even considered the importance of having an accurate business listing updated across search and local business listing sites (e.g. Google Places, Yelp, Citysearch, Mapquest, YellowPages, etc.). Unfortunately, having an accurate business Read More

With the plethora of marketing tools for local businesses and the difficulty with selling those products to the local market, UPlanMe is using a unique spin on its technology to gain share. It's providing local businesses with tools to manage and promote their specials and events through its embed Read More

Local advertisers are set to spend 81% more on promotions than media-based advertising this year, according to a new study by Borrell Associates. The report forecasts that growth in digital promotions will outpace digital advertising by 65% over the next four years, jumping from $32.2 billion in 20 Read More

This article includes a great presentation highlighting the simple ways you can effectively market your local business online to increase your reach to new customers. 90% of consumers research local business and products online, therefore, it's imperative that your local business's online presence Read More

How one small local NYC bar is using sports and marketing technology start-ups to drive foot traffic. Read More

The recent closing of Everyblock and downsizing at Patch and Daily Voice might seem to reflect that Online Local News Sites are dying. But there is still tons of readership. What Local News Sites need to do to become successful. Read More

Today, UPlanMe launched its premium tools to simplify how local businesses manage and promote their upcoming specials, sales, events and specials across web and mobile. UPlanMe's technology provides these businesses with a single dashboard to push this content consistently to their own website, the Read More

This presentation gives local businesses the easy tips and tools on how to manage and promote their specials, sales, updates and events across web and mobile to drive new customers. The presentation discusses promotion through Social Media, Email Lists, Your Website, mobile apps, and other Websites Read More