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Copywriting is not writing. It is assembling.

The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Read More

Imagine if you had to send marketing emails manually, or keep your records in a tattered binder on your desk.

Every company, even startups, needs to make a minimum investment in SaaS tools for work like email marketing, project management, and tracking sales.
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When it comes to offering you social media marketing advice, I regularly look to what’s trending in the world of small businesses. They’re often similar to nonprofits in size, resources, and expertise, yet they’re also a bit ahead of the nonprofit curve. Sad, but true. So… Read More

Google has announced new efforts within Chrome to encourage webmasters and site owners to move their sites to HTTPS. Later this year, Google’s Chrome browser will show a warning message on pages that have search boxes or forms to fill out. Read More

What is your brand’s most distinctive trait?

What’s the most important thing your company does?

What’s the main reason people should do business with you? Read More

Want to add every post on your blog to your Buffer queue, complete with images and automatically generated hashtags?


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Improving customer experience requires as much attention to how things work inside the company as how customers are interacting with the brand. Read More

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority. Read More

In this post, I'm going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Read More

Over the years I've spent countless hours researching the best tools, apps and gear to manage my business. Here is a list of all of them!
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