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Training is often sold as a panacea promising long-term, significant increases in revenue generation. The logical thinking attached to this approach, which makes it an easy sell, is that sales skills can be taught and process can be instilled in individuals that will elevate them to rainmaker status. Unfortunately, the reality is much different. Read More

A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.” “Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about Read More

Getting your search ad in the top rankings of search engine results pages might win you more eyeballs, but it doesn't guarantee a click or a sale. Your search ad itself must do some heavy lifting to successfully compete with other listings. Read More

From article: I've tried out nearly all online photo editors, and although some were good, I wasn't perfectly satisfied with any of them. Adobe's online, lightweight version of Photoshop, dubbed Adobe Photoshop Express, unfortunately falls under the same category, although it's one of the sleekest such applications out there. First thing you Read More

Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have? Read More

Evan Williams is one of those many entrepreneurs that I admire. Well, he is one of the team behind two hugely successful web applications - Blogger and Twitter. Here, I'm going to re-phrase and re-think over one of his recent articles - Will it fly? How to Evaluate a New Product Idea. Evan goes deep with the following points: Tractability Read More

Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel Read More

Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More

Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More