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A very simple (and fun!)N illustration of why it is important to know your target market before advertising. Two demographics will see the same message, but receive two different messages (especially mean and women). Read More

In today’s economy you would think that companies would be doing everything they can to not only get new customers, but keep the ones they already have. Unfortunately that’s not the case. Some companies are clueless or simply don’t care.

But there are other companies out there that do totally G Read More

What does it take to get to the top of Entrepreneur Magazine's annual Franchise 500 ranking? The 10 franchise systems that follow have captured their place in the spotlight for their outstanding quality, flexibility and strategic improvements. And it helps to have won the hearts of both franchisees Read More

Yes, even a pimp has a business plan. A very...um..."colorful" business plan. Read it (if you can) from the image. Raw, crude...and yet the fundamentals are not all that different from any other business plan. Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Hotel and lodge owners: Shhh, I have a secret to share: There exists a "lodging program" and you need to enroll in it. Indeed, anyone who needs hotel credit card processing or must accept credit cards for a lodging business should know about this mysterious program. Read More

There are many benefits when it comes to being a freelance writer, or any type of freelancer for that matter, but there are also a few hardships that come along with the job. Remember, the sweet is never as sweet without the sour. The biggest hardship of all is the unpredictability of income. Read More

Popular Mechanics mailed a bunch of sensors on an epic journey to find out which shipping company is the most careful with your packages. Here's what they found. Read More

The key Christmas shopping dates of 2010. Plan your retail marketing around this schedule, as this is when customers will be most available. Read More

As we head into the holiday shopping season, retailers are hoping that we are ready to spend some money. It looks promising: Last year online spending for Canadians surpassed $15 billion, most of it done using credit cards. A similar trend is happening around the world. Read More