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Recent elections have hogged the headlines due to their rhetoric and their politics.

However, one consistent theme across both the Trump victory and the Brexit success was their use of advanced marketing techniques.
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The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he feels toward fans, what it was like to reprise the role of Luke Skywalker in Star Wars: The Force Awakens, and his new show called Pop Culture Quest. Read More

Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it, or at least fail to make use of it. Read More

It’s Mother’s Day, and Google is honoring moms today with an animated image on its homepage of a cactus mom raising her mini-cacti. Read More

Bill Gates is one of the most brilliant people on the planet. Why? He made operating systems accessible for the public. A layman did not need to memorise code to run specific instructions. The GUI did it for you. And in that way, Microsoft revolutionised how people view Operating systems.
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Demand for eCommerce is growing at a shocking rate. According to recent studies, Americans are expected to increase online spending by $523 billion over the next three years. However, things aren’t necessarily getting easier for e-commerce sites. Read More

Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation management, PR, and brand tone. Sure, great content can drive great SEO, but it can do so m Read More

Imagine tooling down the highway at a high rate of speed without the aid of a dashboard – you wouldn’t know how fast you are going, how your car is doing, even if you had enough gas to get to where you were going. Read More

Documenting client processes is easy with Process Street. See how to efficiently document and hand off processes for your clients' success. Read More

Social media has become an important and necessary tactic within the digital marketing strategies of companies large and small—and it’s not hard to see why. Social media is part of the fabric of our daily lives, which gives brands and marketers the opportunity to create important connections with t Read More