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Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More

With traditional marketing tactics becoming less effective as the Internet breeds more self-guided buyers, content marketing has risen up to provide marketers with another way to engage with their target audience. Read More

My first job at a digital marketing agency was managing AdWords accounts for clients. When I started, I didn’t know PPC from PVC, but I had a great mentor, read every blog I could, and learned quickly from experience. Read More

Building out an mail marketing funnel can be one of the trickier aspects of growing a successful online business. Read More

If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post I mentioned an AdAge article highlighting how the New York Times was generating over half their traffic from mobile with it accounting for about 10% of their online ad re Read More

In a move that may surprise many, Apple has begun engaging on social media through a newly launched @AppleSupport account.

The announcement from Apple came just a few hours ago. Read More

Do you know what it’s to spend 10.000$ on a guilty pleasure, without even thinking about the financial consequences of such a splurge? Yep, me neither. But approximately 30 million people in the world wouldn’t have any problem with answering that question.


Although some may claim that success Read More

According to the National Retail Federation, more than $16.4 billion will be spent in the USA, before and during the Easter weekend – on apparel, decorations, gifts, candies, food and flowers. Businesses that seek to achieve success during this period need to, according to Facebook Insights, target Read More