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“The availability and ubiquity of bad advice has exploded over the past few years,” writes Dave Lerner in How To Avoid Bad Startup Advice. Amen to that. He explains it very well:  This is due to many factors, the primary Read More

Twitter. You’ve setup your Twitter business handle. You’ve got Followers. You tweet. So, why aren’t your tweets getting retweeted?

You want more engagement in your social media efforts. On Twitter, this includes getting retweets. A retweet extends the reach of your updates. When someone shares y Read More

The 9 Most Common Mistakes on Twitter Twitter: everyone’s on it, but not everyone really knows how to use it. Let’s face it, mistakes are made all the time - it’s how we learn. But some mistakes are... Read More

Managing today's highly skilled professionals takes special skills — and not the ones that you may think. Oftentimes, knowledge workers know more than you do about their jobs. So, how do you manage people who know more about what they do than you do?

In such instances, you have to look at leader Read More

Do you know how your brand is perceived in the digital world? You should. Like it or not, your online reputation — fueled by what consumers choose to share with one another about your company — can make or break your business.

In fact, blogs now rank as the third-most influential online resource Read More

Most businesses operate — with budgets, sales goals, performance evaluations, and so forth — on an annual basis. But if you wait until the end of the year to assess your operations, it will be too late to make adjustments that could boost your bottom line. So it makes sense to take your business’s Read More

In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s howev Read More

There is a commonly held stereotype that entrepreneurs do not make good managers.

This stereotype assumes that the skills and personal traits that make someone a good entrepreneur will in some way prevent them from becoming a good manager. And it assumes that all entrepreneurs are good at start Read More

If you’re like most companies you’re probably in the early stages of your social media marketing efforts.

About 5-6 years ago I was trying different things with social media to figure out what worked and what didn’t. That’s where most businesses were at the time. Even today that’s where most com Read More

There is no one size fits all approach to social media or content marketing.

There is no single person, or piece of software, that can tabulate the odds of success doing things one-way versus another.

Sure, there are ‘best practices’ and patterns for what tends to work and what doesn’t, but r Read More