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A few months ago, I came across”The 10 commandments of pitching.”

Written by Austin Cross for Muck Rack, the article is a compendium of bad pitching practices and an attempt at changing the way many brands and PR pros approach members of the media. From generic greetings to wordy subject lines a Read More

The ROI of social media exists. But it works differently from old-fashioned ROI because it is multi-layered and does not always translate into immediate revenue.

For ROI to impact your business, though, you need to create and stick to a solid, laser-focused strategy, spend time building relation Read More

There was a time, not long ago, when computer and mobile screens could not hide us from the world. A glance from a friend or a stranger was often enough to trigger self-censorship and prevent behaviors that could negatively impact reputations. Read More

As a business, Twitter is probably one of your most important tools to monitor blogs, trends, news, or influencers in your niche.

Unfortunately, as great as the platform may be, following hundreds or thousands of accounts comes with a price: a rapidly changing timeline.

Does it mean that you Read More

In the last 12 months, our #BizHeroes chat has grown by leaps and bounds, to reach almost 700 million timeline deliveries! How cool is that?!

We owe it all to you. Your participation, feedback, and insights taught us a lot about building the Paper.li community in the right way.

Community is o Read More

Alicia and I met about a year ago on Twitter. We got along very quickly, probably because of our European backgrounds. She lives in Spain and I originally hail from France.

There are two platforms where Alicia shines: Twitter and LinkedIn. She is very active on both. And her dedication to Twitte Read More

Like content creation, curation is not a one-size-fits-all tactic. There are many ways to do it right. As many, in fact, as there are curators.

With that said, curation is an art form. It goes beyond the simple acts of copying and pasting a paragraph or two from an article, adding a link, and sh Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to February 2015.
Read More

According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.

For the last couple of years, companies have tried courting t Read More

I have always believed that the most successful brands are run by people who are both approachable and authentic. They are not afraid of sharing bits and pieces of themselves, and that is what makes them so endearing to us, their audiences. Read More