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Canadian businesses are notoriously slow when it comes to social media adoption. They usually wait until their U.S. counterparts have a proven record of success to start developing their online brands.

This does not mean that Canada does not have what it takes. Actually, the country has some roc Read More

A few months ago, I shared a very good infographic that explains how to optimize your website pages and blog posts.

After looking at it several times, I felt that there were a few things missing. So, I did some research to find a more detailed infographic. SurePayroll‘s caught my attention. It’s Read More

For a very long time, brands and marketers had the upper hand online and offline. All they had to do was to send promotional content like coupons, and wait for customers to stop by their websites and stores.

The last five years have proven that you can never rest on your laurels, though. Things Read More

In a recent study of 5,000 Facebook business Pages, social media analytics company LocoWise revealed that, in March 2015, the organic reach for Pages with at least 1 million likes was at 2.27 percent. Those at the opposite end of the scale (under 1,000 likes) reached almost 23 percent of their audi Read More

Welcome to another interview with an exceptional curator. After Karen Dietz, Martin W. Smith, Robin Good, Brian Yanish, and Mandy Edwards, meet Jeff Domansky.

Jeff specializes in social marketing and integrated PR. A former PR agency CEO, he knows his way around agency management, business profi Read More

If you have followed me for a while, you probably know that Twitter is my favorite social media platform.

Not only do most of my leads come from there. I have also met great people, some of whom are now among my best online friends. Others are treasured peers with whom I have partnered several t Read More

In 2012, Matt Cutts, the head of the Google webspam team, posted a video in which he suggests that the phrase SEO should stand for ‘Search Experience Optimization’ instead of ‘Search Engine Optimization’.

Three years later, this video has never been more relevant. 60% of U.S. adults now conduct Read More

My favorite thing about WordPress is the ability to add features via plugins. However, after a decade as a blogger, I know that many business owners still don’t understand what they are.

So, following last month’s #smslantchat discussion with Jon Whitbeck, I decided to invite WordPress website d Read More

A couple of weeks ago, I had the honor to feature content curator Karen Dietz on the blog.

Karen does a stellar job at presenting her posts. And this is what I would like to show you today.

Below is one of the best curations I have read from her. Read More

What makes a community special is its members. Their actions and loyalty allow it to last and thrive.

However, the magic won’t happen by snapping your fingers. Your audience needs good reasons to “meet and greet” regularly. One of them is the amount of giving without expectations. Another is the Read More