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Buffer is not the only company to have noticed a sharp decline in social media referral traffic and engagement. Actually, many business owners, social media pros, and marketers will tell you the same thing about their blogs. Read More

Customers rarely forget bad experiences and are twice more likely to talk about them than positive ones. In a nutshell, they are negatively biased.

So, how can a small business turn the situation around? By focusing on that bias to deliver people-centric customer service. And the first step is l Read More

Today, the “build-it-and-they-will-come” approach does not work anymore for B2B firm websites. There are simply too many sites (close to 1 billion) and hence major competition for eyeballs on the Web. This alone explains why it has become vital for B2B firms and marketers to amp up their content of Read More

I don’t know about you, but I love a good quote. It helps me focus on the task at hand and motivates me to be the best I can be.

In today’s post, I would like to share ten of my favorites for this year. It is my hope that they will give you good food for thought and inspire your weekend. Read More

Years ago, after releasing what would be my last poetry-only book, a complete stranger approached me on Facebook.

She claimed we knew each other from a long time ago, and proceeded to tell me she lived on welfare. Then, she hit me with: “I know you have a big heart. Could you send me a copy for Read More

A couple of weeks ago, I blogged about three small businesses that rock Twitter. One of them was Saddleback Leather.

Sarah Farver, a member of the team, then contacted me to thank and send me a gift — a set of leather cord wraps. Here is one of them: Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to September 2015. Read More

By now, you probably know that Facebook is the biggest social media platform around. Its 1.49 billion monthly active users make it the perfect space for small businesses in need of valuable exposure.

Once your business is present on Facebook, you have to think of ways to maximize your views or l Read More

Do you have favorite blogs? If so, you probably are a subscriber or follow them via Feedly.

Now, what happens after you have read a good post? Do you just share it on social networks or do you also leave a comment?

Commenting on other blogs in your niche is a great tactic to increase the visi Read More

Whether you have just launched your small business or been around for a while, you will probably agree with me: Entrepreneurship is a never-ending learning process.

That is the reason why you must keep your mind sharp and read as much as you can about your field and business in general. Books ar Read More