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A few weeks ago, one of my clients contacted me after losing her first newsletter subscriber. She thought she had done something wrong and wanted some tips to get that subscriber back. “The content may have rubbed them the wrong way. Who knows?” Read More

April is a special month for Social Media Slant. Three years ago, I launched this blog with one idea in mind: Helping small business owners and solo-preneurs figure out the basics of social media.

Based on your emails, comments, and shares on social networks, I have achieved this goal. Needless Read More

With 414 million members and 100 million monthly active visitors, LinkedIn is a powerhouse in the business networking sphere. And yet, it remains largely untapped by SMBs.

As much as I love Twitter, I cannot deny the role LinkedIn has played in my success online. If you ask any of my peers, they Read More

Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital con Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2016. Read More

“Why on earth would you have a popup like this on your photography website,” someone asked me yesterday.

They were referring to the screenshot above. Read More

The above picture dates back to November 2012. I took it after the first major snowfall of the season. Winnipeg, my city, had landed 25 cm.

I love walking in fresh snow, especially the crisp sound footsteps make in it. Read More

Today, someone asked me an interesting question: "How do you promote your photos online?"

Since I have heard it many times in the last couple of weeks, I have decided to create a list of basic tips and share it with you here.

I am sure you already know and use some of them. Others, though, m Read More

Social media has opened up endless possibilities for artists. There have never been more outlets that you can use to increase the visibility of your work.

But, as I have learnt in 10 years as a self-published author and a social media trainer, quantity does not equate automatic success. And as I Read More

“I have been a blogger for years. Why don’t more people read me?”

“Clients don’t want to pay for my services. So, I have to keep my rates low to be competitive.”

My questions to you are:

How do you stand out from the crowd?
What are you willing to do to gain the trust of your audience?
O Read More