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I love LinkedIn. This platform has opened more doors for me than Facebook ever will.

However, there is one feature I cannot stand: generic invitations.

When you add connections from the “People you may know” section, LinkedIn automatically includes a boilerplate sentence (“I’d like to connect Read More

In my primer on content curation for B2B marketers last year, I explained how to use curation to complement creation and take your B2B business to the next level. Now that you have the basics, time to talk case study, specifically curating the customer experience to show off your products or servic Read More

Whenever I talk to entrepreneurs about Twitter, two questions keep coming back: “Why should I use it?” and “What are the benefits for my business?”

My answer always goes like this: “Many of your potential customers are there.” Just do a Twitter Search and you will understand what I mean.

Tw Read More

This weekend, while taking this picture in my backyard, I caught myself thinking about my ideal client.

That person would not just buy the shot. They would also tell others why it is perfect for their living room. Read More

Last year, I came across an interesting question on Quora: Why should a brand do social media monitoring?

For someone like me, who works in social media, the answer is obvious. But it may not be so clear to a small business owner. While keeping an eye on social media mentions can be a lot of wor Read More

Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.

I agree and disagree with that. Social media promotion does work. If it doesn’ Read More

Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More

When it comes to promotional content, a large majority of U.S. consumers continue to prefer newsletters to social media sites. A reason could be that branded emails are traditionally associated with old-fashioned marketing, while Facebook or Twitter are more for news, entertainment, and interacting Read More

By now, you have probably read everywhere that social media is a boon for businesses. This ‘chorus’ is served on pretty much every business marketing blog out there.

Don’t get me wrong. It’s a good chorus. Social media IS the best platform for promotion in history because of the sheer number of Read More

I don’t know about you, but I love good campaigns. Unfortunately, they are few and far between.

None of the ones that I have seen this year have really impressed me so far. So, why not focus on 2014? There were some very successful and inspiring campaigns whose lessons can be applied to pretty m Read More