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If you use social media to promote your business, you need a social media policy. Why? Because anything available online could potentially become viral — especially mistakes from employees and unresolved complaints. You need something to keep your online presence consistent and protect your company Read More

Have you ever visited the Wayback Machine? This website is a digital archive of almost every website that has existed since 1996. If you want to see what Yahoo, Google, or The Huffington Post looked like in their infancy, the screenshots are there.

While browsing the archive, you may find yourse Read More

During my last visit to France, I caught a conversation on viral videos between two passersby:

"Did you see this video that got 2 million views in two days," asked one.

"No, but I heard of it. I wish my videos were that famous," said the other.

"I don't understand, though. It wasn't even g Read More

Recently, a member of Q&A platform Quora asked if it was possible to display a Twitter widget with selected tweets in the sidebar of their blog.

The answer is yes. And it’s very easy to do. Here is a short tutorial below. Read More

In 2012, during the presidential debate in the U.S., a member of the KitchenAid’s social media team forgot they were still logged into the company’s Twitter handle while sending the message above.

The company quickly caught and deleted the Tweet, then apologized: Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to October 2014.
Read More

Two years ago, we published a two-part post on social media marketing safety with Internet marketer, curator, cancer survivor, entrepreneur and Friend of Paper.li, Marty Smith.

Since we last interviewed Marty, he has left his position as Director of Marketing for Atlantic Business Technologies a Read More

Today, I have a quick tip that will help boost your exposure on Instagram. It's super easy to implement!

If you have read articles on the platform, you probably know how important hashtags are. Here is another proof. Read More

The other day, as I was admiring an old building in Toulouse, my home town, I caught a conversation between two passersby.

“Did you see this video that got 2 million views in two days?” Read More

So, you have released a book or announced your latest product? Congratulations, it is a great achievement!

As exciting as this news may be for you, it would be a fallacy to believe that the rest of the world will share the same enthusiasm. Be ready for negative comments.

Bad reviews are part Read More