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Do you know that NASA has about 500 social media accounts across multiple networks? Such an effort means a massive social media team and a lot of work…and lessons for any business hoping to make a splash in social media. Read More

Too many personal brands use social media as a megaphone rather than a medium to build two-way conversations. So, I wanted to address this issue today. Read More

During the last #BizHeroes chat of 2014, we asked participants to share their predictions for 2015. We ended up with over 300 great ones. So many that we could write a book!

Instead of actually writing that book, I thought I’d write a roundup highlighting the ones that are likely to happen this Read More

I keep repeating it. Your success in social media (and elsewhere) depends on your hard work, commitment, patience, and how respectful you are towards your audience.

Two years ago, I started following the page of a blogger I really liked. She shared interesting and thought-provoking things. Actua Read More

A few years ago, Klout changed its algorithm to offer users more accurate and transparent scores. The team explained that this would lead to a big decrease in people’s scores.

When members realized that they had lost between 10 and 20 points overnight, many took to Facebook, Twitter, and their b Read More

Every end of year is a good time to reflect on what brands have done right and wrong in social media. While 2013 ended with a glimmer of hope despite some huge blunders, 2014 seems to have witnessed some notable improvements.

Does it mean that the word “mistake” or “fail” will never be used next Read More

Every end of year, the social media experts are summoned. They must share what they think will happen for the next 12 months.

“This year will be visual.” “You can expect mobile to take over.” “Marketers and brands will shift focus towards a more human approach.” “It’s the era of brands as publis Read More

Every day sees the publication of more than 2.5 million blog posts and half a billion Tweets. And do you know that Google has indexed 200 terabytes of data since its launch?

Companies and marketers that only focus on content creation add to that noise. So, unless they already have a large commun Read More

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to December 2014. Read More

Many things have happened in the social media world in 2014. However despite those changes and the advances of technology, human beings are still the ones who decide to engage with your brand or buy your products. They are the ones who ultimately affect your bottom line.

With 2015 right around t Read More