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The PRV Report Card: This Week’s Winners and Losers

Avatar Posted by denissemarie under Public Relations
From http://prverdict.com 4205 days ago
Made Hot by: bloggerpalooza on May 29, 2013 11:38 am
This week's public relations winners and losers... Kim Kardashian, the IRS scandal, Apple's CEO and more. What's your PR Verdict? Read More
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A golden rule of corporate PR? Threatening to sue a newspaper or media outlet is a waste of time. Even trying to intimidate through an endless volley of legal letters usually backfires. Choose your media battles wisely. Goldman Sachs did and it worked. Read More
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Our weekly report card wrap up of this week's winners and losers in PR. Moms, rappers, heroes: Who got an "A" for PR perfection this week, and who got the "F"? Read our PR Verdict. Read More
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THE PR VERDICT: "B" (Good Show) for Chris Christie. He's more willing than a Texan beauty pageant contestant to do what it takes to win.
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How to make up after a row? That’s the question the management of JC Penney had to ask itself following its repositioning of the venerable retail chain. Read More
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THE PRV “THERE’S NO ‘THERE’ THERE” AWARD TO Washington DC Council Member David Grosso for proposing that the football team of the nation’s capitol – the Washington Redskins – change their name to the less offensive Redtails (hey, it’s close!). Read More
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THE PR VERDICT: "A" (PR Perfect) to Jason Collins. It's not just what he said and how he said it, but to whom he said it.
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THE PR VERDICT: “F” (Full Fiasco) for the proponents of austerity, who continue to lose a losing battle.
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THE PR VERDICT: "B" for Barbara Bush and her off script comment. Going off message was mitigated by also robbing her opponents, the Clintons, of the same.
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PR WINNER OF THE WEEK: “A” (PR Perfect) to French authorities for pursuing criminal charges against those responsible for last year’s topless photos of Kate Middleton. Read More
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