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THE PR VERDICT: "C" (Distinctly OK) for Apple. The news isn't good, but it surely isn't all rotten.
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Want a textbook example of the worst PR possible for your brand? Look no further than JCPenney . What can they do? Read our PR Verdict #fai Read More

THE PR VERDICT: “A” (PR Perfect) for Lord Bell and Margaret Thatcher for consistent PR packaging that made a political icon.
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Will JP Morgan split the role of CEO and Chairman? Is the bank too big to fail, or just too big to manage? Read our PR Verdict Read More

What was the biggest fail this week in public relations, and who came back from the past to become a PR star? Read our weekly report card wrap up of this week's winners and losers in PR. Read More

Keep calm and carry on. In the world of crisis PR, that British wartime slogan is the standard mantra, but Steve Cohen, founder of beleaguered hedge fund SAC Capital, seems to be taking it to heart. The hedge fund, center of a long-running investigation into insider-trading, was in the headlines ag Read More

THE PR TAKEAWAY: Choose battles carefully, and know when to fight. Negative press was inevitable due to the ratings slide, the revelation of Lauer’s negotiations with rival network ABC, and Curry’s awkward departure. In this case what was needed was new news to change the conversation. This article Read More

What is content marketing? Is this a marketing strategy that can really bring more customers? How does it work? Learn this and more... Read More

Facebook released a new, powerful social search engine called the Graph Search. What are some ways you can optimize your Facebook page for this new release? Read More

THE PR VERDICT: “C” (Distinctly OK) for the Boy Scouts of America. Listening to members is fine, but sometimes leadership calls for just that: leadership.
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