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The PR Verdict: “A” for the launch of sustainable capitalism by Al Gore and his business partners. This was a well-executed PR “thought leadership” launch. Read More

The PR Verdict: “C” for Sophia Loren. An article that reads more like a press pack is PR done badly. While it may be “on-message” it makes for dull reading. Read More

The PR Verdict: “A” for Grandma Mimi. Mimi has done an excellent job generating news buzz, despite an overwhelming sense of déjà-vu for the rest of us. Read More

latest negative campaign ad, sponsored by U.S. Senate candidate Pete Hoekstra against incumbent Debbie Stabenow. The PR Verdict: “D” a resounding flop. Read More

The mystery deepens over news reports that Michelle Obama was in the New York store of Agent Provocateur, purveyor of racy lingerie. Three UK papers had the First Lady closing the store down as staff rang up sales, in a spending spree that allegedly totaled over $50,000. Michelle Obama’s staff deni Read More

The copyright owner of the song Eye of the Tiger filed a lawsuit against Newt Gingrich, GOP candidate yesterday. The filing demands Gingrich stop using the song at public appearances. Read More

Apple’s record-breaking financial results have been overshadowed by a NYTimes investigation concerning health and safety at Apple’s supplier factories abroad. Read More

How do you know whether the marketing campaigns you invest in are working? Are you blindly investing in campaigns without knowing the return of investment? When you know the ROI on marketing campaigns you can make smarter decisions like knowing whether to discontinue or double the investment into a Read More

Creating a social strategy does not have to be complex. Take these simple steps to create a customized social media strategy. Read More

We can easily forget to add a personal touch in our business with technology. Take advantage of being a small business and learn 4 ways to get personal. Read More