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Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

Jacques Torres' showmanship sets him apart in the crowded market for high-end chocolate.
In 1980, on a dare from a girlfriend, 20-year-old Jacques Torres marched into the palatial Hotel Negresco in Nice to ask the imperious chef Jacques Maximin for a job. The concierge booted him out, so Torre... Read More

Whether it's a faster way to move data, a cheaper way to power a car or a cleaner way to sweep up dust bunnies, the right innovation can deliver huge profits to an organization. But given today's fast-paced global marketplace and limited resources for research and development, companies often struggle simply to survive, let alone innovate. Read More

One of the most important aspects of marketing is turning your customers into advocates for your brand and product. Unfortunately, the reality of business is that every company has customers that leave its service. These customers can turn into thorns in your company's side if they're not treated right, so it's important to ensure that even yo Read More

How To Make Your Public-Speaking Engagements Interesting And Unforgettable. Learning from experience. Read More

Cut the seo optimization crap. Learn what it REALLY takes to rank well. Read More

I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different. We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I am not talking about face value. The diff Read More

I've been struck by the recent proliferation of audio microblogging or micropodcasting (or micro audioblogging?) apps out there. In addition to Jott (read one of our reviews) and Utterli, there is now Trottr, Chirbit and AudioBoo, just to name a few. While micropodcasting hasn't yet taken off in the way Twitter has (what has?), I really do see the Read More

How to Use Twitter marketing to make 5 figures a month in income and quickly grow your business using social media. Read More

What are the best advertising techniques for small business? Compare the return on investment (ROI) of outdoor advertising versus print and visual media. Read More