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Taking the idea of a “Check-in” to its literal conclusion, IMGuest is a location-based service that aims to get like-minded hotel guests networking. Read More

With so much buzz about social media marketing these days I can’t help but wonder how many people think manufacturing fake word of mouth is a good marketing technique. Read More

Social Media - Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a ... Read More

Some of my favorite quotes have to do with believing in yourself. There are many people who have said it in many different ways - but the bottom line is whatever you think about yourself, however you see yourself in your own mind, is what you are. Read More

A lot of small businesses don’t really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can have a powerful influence over how we feel about something. Some businesses have known about this for a long Read More

There is a great hype nowadays about using social media platforms to forward your business. Every entrepreneur is talking about it. Businesses are getting online, launching blogs, creating Facebook pages and joining Twitter to get closer to every kind of customer. Read More

We examine the increase in social commerce and case studies that show how users are becoming more comfortable with purchasing in social media. Read More

Somebody recently asked me – are you on Quora? And I thought – Oh my goodness (sigh), another social media network to invest time and energy into. What on earth is Quora? Read More

I know from my experience, that many small businesses have very high expectations as to what will happen after they launch their first website. They think that people will FIND their site straight away, and be busting to use their products or services. Read More

Desperation is never pretty. It's the woman sitting alone at a party trying to catch the eye of every single male in attendance, or the salesman with 100 Read More