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Five years ago, my company hired an online marketer, specialized in online reputation management. He was the only bloke handling ORM responsibilities then. Now, he’s leading a team of fifteen people. Read More

It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. Read More

What’s the benefit of building thought leadership? You might ask.

An industry thought leader has too many followers. They follow him because they expect him to analyze the trends in the industry, reveal its secrets and list down the best practices. Read More

Some believe keywords are dead. Keyword-based marketing is becoming dated because of voice-driven search, changes in the search pattern and other factors. The future of keywords does look grim. Read More

The 2016 marketing fact pack contains some exciting and insightful information such as B2B brands slowly realizing the importance of content marketing, increasing internet ad spending, etc. Applying these insights can yield profitable outcomes for a marketer. Read More

Providing a decent brand experience is necessary for all brands. Improving the UI, throwing emotions into the mix, harnessing big data analytics and digging into customer feedback for more insights can help them offer that. Read More

SEO needs to include new practices in 2016. The recommended practices for 2016 are writing value oriented content, putting emphasis on local search, increasing the keyword efficiency and using the voice search feature. These trends can put a marketer ahead in the competition. Read More

Content is crucial for success in the SEO landscape. The online tools can help a marketer craft best quality content. The content tools include Grammarly, CopyScape, Trello, Evernote, etc. They can be used for developing brand content. Read More

Last year, the search engine giant released an update on Doorway Pages. The very first line of the blog announcing the update reads “Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users.” Read More

In 2016, online marketers need to use powerful strategies. Visual branding can help them offer an enticing brand experience. Technicalities are still important but not as much as marketable content that can trigger the sale of a product. Read More