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Facebook’s newly introduced Chatbot feature can change brand promotion forever. Facebook Messenger apps will now interact with users like virtual assistants. Chatbots are the result of blending artificial intelligence and social media and it allows brands to build exciting apps.
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Local landing pages are essentially needed by global brands, but not so much by small local brands because the latter operate from a fixed location. The local landing page optimization strategies include optimizing local content, adding local references to meta properties, adding reviews from local Read More

Social media is ablaze with multimedia content. They are so popular that I see almost everyone in my friends or followers list sharing them. Videos are the most popular, followed by animated GIFs. Read More

Committing mistakes on social media lowers a brand's chances of success. Some mistakes are platform dependent, meaning they occur depending on which social network you are using and others appear on all social channels. Tweeting too often, using automated systems to tweet, not using product photogr Read More

The growth of the eCommerce segment is not good news for individual eCommerce outlets. Growth translates to competition, which makes it difficult for them to find customers. Read More

Visual branding can solidify a brand's presence. It can preserve the identity of a brand, express complex emotions, communicate with the audiences better, tell a brand story and mix information and entertainment. The odds of success increases with visual branding. . Read More

Panda is now a core ranking algorithm by Google. It’s hard for SEOs to anticipate its behavior in the future, but following latest content marketing guidelines such as user’s intent and not using brand keywords, they can avoid being penalized. Read More

The mobile web is bigger in size and scale. Brands need to increase their presence on the handheld platform, or else they’d miss out on potential customers. They need to put the stress on app marketing, use voice searching for their benefits and be careful with redirects to make safe usage. Read More

Brands can build online communities on their own and use those communities to market themselves, whether a forum, social networks, or blogs. Just be sure when creating one that the quality of the content and the community vision appeal to your potential audience. Read More

Content marketing is imperative for SEO. To hone content marketing strategies, you need to obtain backlink through high-quality content, blend SEO with social media marketing, optimizing keywords highlighting semantic properties, interlink previous content in an organic way and optimize images and Read More