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Branding depends on factors like UX design elements of a webpage, succcessfully harnessing big data analytics, creating digital emotion and cross-selling. A brand that handles all these aspects skillfully, excels in building positive branding. Read More

Getting mobile traffic is hard, but converting the traffic into dedicated consumers is even harder. To convert mobile traffic a brand needs to use adaptive web design alongside responsive web design, make changes on the side keeping semantic web in mind and place an adequate number of CTA buttons o Read More

Google Map is an excellent leverage for all brands out there. Optimizing your business for Google Map brings it among the first results in the SERP. Optimization best practices include adding images, specifying the location, having favorable and personalized reviews in support of the brand, etc. Read More

Online retail is undergoing tremendous growth, owing to the rapid increase of the handheld user-base. What are the new trends that will creep into this industry? I have anticipated some of them here. Read More

Storytelling yields excellent results for brands. A brand can engage its audiences using exciting stories. The mistakes to avoid include not having an action statement, not using visual content in the story, not connecting the brand to the story and telling audiences stories that are poor in qualit Read More

B2B brands have been reluctant in the past to use digital channels for marketing. However, later they realized how important the channels are. And now the industry is seeing a new trend - interactive content is gaining traction. Read More

Brands have started to use Snapchat. Snapchat lets them build a strategic partnership with influencers in the industry. The social network also allows visual storytelling, live broadcast of events and product promotion. Snapchat is ripe with multimedia content and eases engagement. Read More

The conversion rate is a key indicator of a campaign’s success or failure. A campaign that is getting leads but failing to convert them is miles away from success. Read More

Startups make plenty of mistakes. They don't take feedback from clients and from the bottom layers, don't distribute the work according to demographic characteristics of their employees, don't instigate consumers to do marketing for them and discard strategies quickly. Stop making the mistakes esca Read More

Email marketing is an influential factor for conversion metrics. The tips to successfully apply email marketing includes obtaining the contact details of the prospects, conceptualizing the subject line, using tools to make the process automated and manage the mailing list. Read More