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According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditi Read More

21 Awesome and actionable landing page tips to increase conversions shared by smart marketers this year! Read More

Almost every day I see at least one tweet along these lines:

“Do you enjoy our tweets? Why not ‘like’ us on Facebook too?”

As an online marketer who lives in the social media world, nothing could be more frustrating. This type of meaningless tweet is one of the reasons why those outside of th Read More

As you start digging into your holiday campaigns, and begin thinking deeper about your plans for 2011, I’d like to offer these ideas for boosting your landing page conversion rates. Read More

The National Retail Federation is predicting that holiday sales will increase 2.3% this year to reach $447.1 billion. Also expected during the holiday season is a 15% spike in e-commerce sales.

Are you equipped to convert as many online shoppers as possible? Here are 5 tips to increase conversio Read More

The rumblings you may have heard are true: call tracking reveals granular data – down to the PPC keyword level.

Whether you’re spending $600 a month on marketing or six figures, it’s imperative to know how your online marketing efforts effect your offline sales conversions (phone leads). Read More

There are five general stages every marketer goes through while exploring and developing a relationship with Conversion Rate Optimization (CRO). Which stage are you on? Read More

You shouldn’t spend money on advertising to new people if your current visitors aren’t converting.

Let me repeat that: You shouldn’t spend money on advertising to new people if your current visitors aren’t converting.

Let is sink in. Read More

There are four main types of landing experiences we recommend sending campaign traffic to, and two landing experiences that organic traffic goes to. Are you familiar with all six types? Read More

One of the best places to begin integrating your social and search marketing strategy is on the thank you or confirmation page shown to the customer immediately after they have completed a goal from your search engine marketing (i.e. filling out a contact form, making a purchase, etc.). Read More