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Did you know that average single open rate of drip campaigns is 32.85%. In fact, drip open rates are about 3 times higher than the click through rates of emails sent individually.

So, there’s no reason why you shouldn’t start a drip campaign to increase the return on investment for your business Read More

There are several strategic nuances to the process of influencer marketing. The folks at Simplilearn have created a comprehensive infographic which lays out the entire process, examines the distinct aspects and offers data-backed reasons why you should consider it for your own brand. Read More

The following infographic created by OptiLocal - Episode I of the Local SEO Wars - the Citation Inconsistency Awakens encourages local businesses to prepare a reliable army of business citations that will help fight this battle for higher local rankings. The infographic illustrates what citation in Read More

Are you looking to grow your list of leads? Rely on these tried and true digital marketing methods and strategies. Read More

Using Pinterest for marketing is a powerful yet fairly underutilized tool. While many businesses — especially retailers — know how to use it for B2C marketing, the platform offers opportunities for B2B marketing as well. The question, then, is how to make it work best for your company. Read More

Blogging is a profitable only when you can influence your niche. With the following 6 expert tips you can establish yourself as an authority and engage in a profitable venture with affiliates. Read More

It’s amazing to think that we can reach huge audiences without the use of TV, radio, and expensive purchased advertisements.

But the lower costs and ability to reach a huge audience come with other challenges. There is so much marketing “noise” out there, it will be tough to stand out, to find p Read More

This infographic-post covers all the crucial steps that make an SEO campaign effective. You can follow these steps as per your requirements and understanding, and improve the SEO of your website, substantially. Read More

Believe it or not, most people's passwords aren't very strong, leaving many internet users susceptible to having their information hacked. Read More

Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More