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I’m not ashamed to say that I’m a complete gadget and technology geek. Where some girls love buying jewelry, I love trying new tools and apps just to see if they help me run my business, my life and my marketing operation any better. I also LOVE playing the “value game” of finding a tool that hel Read More

It’s Market Planning Time! I know that all of you guys are just so excited about the prospect of trying to figure out exactly what magical marketing thing you can come up with for the next year that’s going to bring your business up to the level it deserves.

Whether you’re at a fortune 500 or s Read More

We have been a global market for a very long time now, and we’re always talking about connecting with our customers. There is no better way to connect with your international customers than by writing for them in their own language. - See more at: http://diymarketers.com/translation-of-marketing-m Read More

Is there any greater waste of time than a poorly done SWOT Analysis?! As you can tell, I have a rather strong opinion on this topic. Like many of you, I was trained to use a SWOT analysis as a part of my marketing plan process. - See more at: http://diymarketers.com/swot-analysis-template/#sthash Read More

In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step. In the first post, we simply got our arms around the fact that a competitive advantage was quantifiable and objective, not claimed by another competitor and NOT a cliche.

- See more at: http://diymarke Read More

This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well.

- See more at: http://diymarketers.com/find-your-competitive-advantage-1-the-introduction/#sthash.bR3pkAGb.dpuf Read More

You have spent weeks and months designing and developing your mobile app. You have tweaked and fine-tuned it until it was just right and now you’re ready to introduce it to the world. Like most mobile app developers, you hope for an onslaught of downloads within days of your launch.

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One of the big reasons organizations shy away from blogging and social media is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. - See more at: http://diymarketers.com/how-to-repurpose-content/#sthash.k Read More

No matter how many degrees you have or maybe even an MBA – no one really teaches you HOW TO BE A MARKETING MANAGER! This has always been a peeve of mine. After getting a marketing degree and then an MBA – I learned a lot about theory, strategy, buyer behavior, multivariate regression and segment Read More

If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More