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For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organiza Read More

It's scarily easy to grow your numbers rapidly if you're willing to resort to fake traffic. But if you do, brace yourself for the consequences. Read More

Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents.

But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgement, emotion, and creativity — also make humans a pain to manage.
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While much of the focus has been on Facebook and Instagram, LinkedIn has been silently growing their user base to more than 500 million users. Read More

Whether you’re a small business owner, an individual, or a corporate marketer, you’ll already know the importance of your content on social media platforms. In most cases, it’s the only form of communication you’ll ever have with your users and followers and may be your only chance to convert them Read More

Entrepreneurs or independent companies that want to secure media dollars from brands and agencies need to be sure they understand the standard terms and conditions of the IAB. While these industry standard terms can seem overwhelming at first glance, they’re the best road map for anyone working on Read More

Here's a quick history of the meteoric rise of the popular file-sharing app, which is being acquired by Facebook despite its absence of revenue. Read More

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance. Read More

Email newsletters are being reinvented by millennials who don't dismiss the medium as old-fashioned. Read More

One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry.

Three years ago, models had almost no power. They were largely at the mercy of modeling agencies -- Instagram changed that. Read More