BizSugar.com › User › joannw2016 › Submitted

2017 was unquestionably a big year for Instagram marketing. As the social network grew and underwent changes, marketers learned to adapt and optimize their strategies. 2018 will likely be no different in that regard.

Every year brings unique challenges, as technological and social media advances Read More

As marketers, we all know the algorithm issues (which I’ll explain briefly) but there are ways around it, to get the most return out of what little time a small business or entrepreneur might have to invest in their Facebook Page.

So first, let’s take about the mathematics of Facebook.

Read More

Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your presence to be discovered by other users.

With more than 100 million users who keep searching and pinning new content depe Read More

With this free guide, you can become a true power user and effectively manage your processes, and even earn extra money by referring your clients. Read More

For the past couple of years, we’ve watched our organic reach rapidly recede. Social channels beefed up their algorithms to encourage your content to live on their platforms and our reach slipped away — just when we thought we were finally working the algorithms to our advantage.

But organic isn Read More

2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream videos are now one of the most engaging forms of content. With only Read More

Despite being not quite as big as Facebook, LinkedIn is often a better choice for businesses.

It provides you with an opportunity to connect with professionals and engage with them on a personal level. Read More

Regular activity on every social media channel that you use is extremely important. However, since Facebook is still the most popular social media platform today, you have to be extra attentive. Therefore, you may want to consider some research when it comes to your target audience as well as the b Read More

If you’re looking to build a following on Instagram, you’ve probably put some effort into building your business’ presence on other social networks. If your social following is strong on platforms like Facebook and Twitter, you can direct your fans from these channels to your Instagram profile.
Cr Read More

One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’

If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely. Read More