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If done well, Instagram marketing can build your brand, generate leads and boost your revenue. However, you can’t use the same strategy on Instagram that you do on your other social platforms. It’s not enough to just have a profile and throw some hashtags around – that’s what everyone else is doing Read More

Twitter isn’t a straightforward social network – there’s a culture that one must adjust to, a language to be learned, and unique etiquette rules to follow.. Read More

Twitter users will soon be able to post tweets of up to 280 characters. The social network hopes the change will boost engagement, and ultimately narrow the gap in it profits between it and its great rival, Facebook. Read More

This is due to Facebook’s 20% rule, which means that any promoted page posts through their services will need to include no more than 20% text. The promoted page post feature on Facebook wants all of its advertisements to have more focus on the images themselves versus the words on them.

With ad Read More

You made the move to online marketing and activated a business page on Facebook. Now what? Outside of optimizing the page with information and making it visually interesting, what else is important? Utilizing your wall through smart posting. How do you post to encourage page fans to engage with you Read More

A bottleneck is when one process in a chain of processes cannot perform to the standard of those around it, creating a delay which damages the other processes.
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There are plenty of success stories of how social media is revolutionizing lead generation and sales.

But if your company doesn’t have a dedicated social media team, how can you make the most out of limited resources?

LinkedIn is often overlooked as a network for marketing purposes. But with Read More

Before you can begin to use LinkedIn to its full potential for your business, you must start with optimizing your personal profile. Read More

In today’s market, growing and thriving as a business goes hand-in-hand with effective social media marketing. No matter what it is you do, from selling your own handmade crafts on Etsy to building a cutting-edge software development studio from the ground up, it’s expected that your business will Read More

In November, Facebook (Instagram’s parent company) started rolling out an integrated inbox that combines your Facebook page messages, page notifications and Instagram account comments in ONE PLACE.

You can access this new inbox either ON YOUR FACEBOOK PAGE (Desktop) or via the FACEBOOK PAGES MAN Read More