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On Sunday 15 February, I hosted a panel debate on marketing and PR and gave a talk on social media for retailers at the MODA UK conference in Birmingham NEC.

MODA is at the heart of the UK’s fashion trade scene, welcoming than 1,450 brands and 12,000 visitors every season for buyers across every Read More

New Year may seem like a lifetime ago, but now is still the perfect time to give your business a New Year spring clean. De-cluttering your business from the previous year and ensuring you have a fresh start can provide your business with many benefits. But how exactly do you go about giving your wh Read More

With Valentines Day just around the corner, now is a key time of year for “capturing the moment”. Businesses are waking up to the potential of eye-catching photography to tell their brand story through social media and engage with customers.

As a business, your choice of social media platform(s) Read More

David Cameron paid a visit to Leeds last week [Thurs 5 Feb]. He joined Chancellor George Osborne in Yorkshire to talk about job creation and call for an end to the “decades old divide between the North and South.“ They pledged the creation of a “Northern Powerhouse” and guaranteed that the Conserva Read More

Planning, promoting and putting on an event can be an extremely difficult time for any business. Get it right and your event will be a huge success, however, get one component wrong and your event may not turn out as well as you had hoped. Therefore, it is crucial to maximise every tool available t Read More

Over 1 billion regular users log on to Facebook worldwide: a staggering statistic, for a social network which at one point was only a twinkle in the eye of Mark Zukerberg in his Harvard dorm room. Today is Facebook’s 11th birthday and with over a decade under its digital belt, it’s become the most Read More

So, you have a great website, everything works perfectly, the site looks professional and is suitable for your target audience. But what good is a great website if you haven’t got any traffic visiting your website? Generating traffic can be difficult to do and you need to ensure that you are able t Read More

Even the most creative business bloggers can get stuck in a rut or run short of ideas sometimes, so let’s look at ways to keep things new and fresh. Following on from my previous blogs and Helen Robinson’s guest post on blogging back in November, I’ve listed 25 ways to write for the web and create Read More

witter adverts are often something that are feared by many people, renowned for being complicated and difficult to run. They are also a relatively new feature for SMEs operating in the UK only becoming available at the end of 2013. If you are a business owner using Twitter then adverts are most de Read More

A new year, a new website or blog? If you are planning to develop a business blog this year, then you’ve come to the right place. Blogging is big business these days. By adding regular new content to your blog there’ll be more of an incentive for customers to come back again and again and engage wi Read More